In honor of Baker Group’s 60th anniversary, a collaborative effort with Exile Brewing led to the creation of “Bernie Steam Beer,” a special brew paying tribute to the company’s rich history and its visionary founder, Bernie. Our team introduced a creative concept for a beer commercial for their 60th anniversary event. The commercial was not simply about promoting a product – it was about telling a story. It saluted the enduring legacy and hard work of Baker Group, and emphasized the shared values and dedication both companies bring to their craft. This tribute served as a common thread in the larger anniversary video series, setting the tone for the Baker Group brand, celebrating its history, and reinforcing its deep-rooted connection to Des Moines. “Bernie Steam Beer” encapsulated the essence of the company’s can-do attitude and the legacy it proudly continues to uphold.