Building Up the Story
When you think about the construction industry’s greatest assets, the impressive buildings may be the first thing to come to mind. But, the people behind the highly detailed work are the human component that your audience will connect with.
It’s about working with people, not the machinery and the compounds and materials that you want to showcase. When prospective clients understand your company is made up of highly skilled and innovative people that also understand how to work together, your brand will stand out amongst the competitive noise.
Get past customers to talk about how their project had challenging problems that your team creatively solved while coming in on time and under budget. Show your employees using 3D printing, BIM systems, and virtual or augmented reality technologies to enhance the construction and design stages and demonstrate how obstacles will be addressed. Inspire, excite, and engage your new clients in ways that get them to imagine working with you.
Finding the Story
Focus - Where to Look for the Story
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Solutions to address the shortage of skilled workers
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Safety training and skills education for workers
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Transformative or industry disruptive processes
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“Long-term” employees sharing experience and passion for their jobs
Create - Why Video is a Good Fit
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Employee testimonials praising your company as the best place to work
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Case studies explaining how your clients have benefited by choosing your company.
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Timelapse video or aerial photography capturing the progress of construction
SOLUTIONS AND SERVICES
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Company promos showcasing your modernizing and efficient processes
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Narrative stories that support your unique company culture and mission
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Virtual Reality solutions provide interactive experiences of your project before ever starting to build
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Animated fly-through or detailed explainer of specific construction process
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Realistic 3D renderings of equipment, structures, and vehicles
Present - Relating to an Audience
TARGET AUDIENCES
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Skilled laborer looking to work at your company
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Prospective clients interested in stories and case studies about your completed projects
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Employees needing onboarding, safety training, and skills upgrading
Feature Project
Paving the Way
We are often approached by clients to help them create a recruiting video that captures their culture. That’s something that seems easy to do but actually is quite difficult. Stop and think about your own company and the culture. Can you clearly see what your company culture sounds, looks, and acts like? If you are having some difficulty, you should watch this video because it crushes it.
