Some projects are best told with abstract motion graphics, bringing together the movement of text elements, branding, and other components to create a compelling visual story. Explainer videos, animated logos, compelling lower thirds graphics to accompany our beautiful video work – all of these elements come together to put the final polish on the stories we tell.
One of the greatest uses of animation is to leverage existing assets for use in video projects. At a basic level, this can mean repurposing graphic design elements from a print campaign for an explainer video. Even more exciting – manufacturers can now leverage their engineering CAD assets and develop dynamic 3D animations that clearly communicate value, features, and processes.
Studio Iowa’s in-house artists collaborate with clients to establish new techniques for animation – often engaging early in the creative process to allow creativity and ideas to drive visual solutions.
