Community Storytelling
Inspiring stories about the people you help and the motivation behind your incredible team’s hard work establishes an emotional bond — engaging an action-ready audience.
Using the best images along with the best testimonials and comments builds an emotional story that can attract financial assistance and volunteers to continue your mission. It’s all about taking ownership and initiating action. Video is an engaging medium that builds credibility and trust and also motivates a viewer to donate, volunteer, or get involved on a political level.
Let those you help tell your story too. Let their struggles and obstacles they faced take center stage as they explain how your organization stepped in and offered life-changing services and support. Your audience is looking for human connections and what’s more uplifting and moving than someone whose life was changed by the selfless actions of another person?
Finding the Story
Focus - Where to Look for the Story
- Look at the areas you’re focused on changing and find the people affected and tell the story of how they’ve been helped
- Share the personal stories of the donors, volunteers, and team members who tirelessly work to make a difference in the lives of others.
Create - Why Video is a Good Fit
- Closed captioning opens up your message to a wider audience and creates a spirit of inclusion
- Incredible emotional medium using the personal stories of your own supporters and those you help
- Emotional video program can ask for and inspire others to give of themselves to support your mission.
SOLUTIONS AND SERVICES
- “Meet the Team” videos add a human connection to your message
- Case study videos explaining how your projects are helping people
- Explainer videos that inspire others to support your mission and cause
Present - Relating to an Audience
TARGET AUDIENCES
- Sponsors and donors
- Your clientele
- Volunteers and supporting partners
Feature Project
Unlocking Creative Possibilites
This is a perfect example of how a simple and straightforward story style can connect the hopes and dreams of the future with the everyday lives of a family that Habitat for Humanity has already helped. Take a few minutes to watch this video and learn about the great things that Habitat for Humanity does for families throughout our community. And the fun animated toy approach is beautiful to watch.
