Story: the recipe for success
Your industry is all about the experience and what better way to catch the eye of your customers that to help them see what your total experience will be like? Your mouth-watering food, your exquisite locations, and your incredibly friendly and service-focused staff all can be experienced through a well-crafted video.
As easy as it is to focus on showcasing your restaurant’s hospitality and stylish interiors, don’t forget that you want your customers to engage with you and your menu. Order right now, book a stay, try something new, or make your life easier by learning how to prepare an incredible meal for your family’s table! Whether you need a promotional video for the next trade show or marketing campaign or a how-to video helping your customer or employee learn to better use your products and services, make sure your video is designed to encourage engagement with you.
You can use video to help you train your servers all the way through executive chefs! Share tips and techniques. Cover proper procedures in the kitchen. Extoll the benefits of working in the food and entertainment industry to attract new, passionate employees.
Your industry is about emotions and senses, so let your videos enhance both with testimonials from expert employees, industry innovators, and current customers and captivating visuals of everything you’ll encounter.
Finding the Story
Focus - Where to Look for the Story
-
Tell the story of an industry innovator and artist that is redefining a product or service.
-
The special significance of a main dish or dessert and who’s preparing it for you.
-
Unique skills and techniques that streamline your service and make a one-of-a-kind experience for your guests.
-
Talk to your guests about their exceptional experiences that will draw in other customers.
Create - Why Video is a Good Fit
-
Capturing your guest’s energy and excitement as they experience your brand.
-
Evolve your tourism print campaign into an immersive experience.
-
Aerial videography and time-lapse photography turn your visual settings into magic!
-
Integrate analytics to refine your visual strategy and attract loyal customers.
SOLUTIONS AND SERVICES
-
Short promotional videos capture the essence of your brand.
-
Training and educational videos stream any time to strengthen your employee’s skills and knowledge.
-
Live events turn your products and services into more involved experiences.
-
Virtual reality and animation allow your guests to make decisions about your locations without leaving their homes.
Present - Relating to an Audience
TARGET AUDIENCES
-
Past, present, and future customers
-
Vendors, distributors, and suppliers
-
New and existing industry professionals
Feature Project
Brewing a Creative Story
What do video production and craft brewing have in common? We think it simmers down to creativity and collaboration. Studio Iowa collaborated with Court Avenue Brewing Company to create a new brew: Tell Stories Better Extra Special Bitter. Check out the video we made to showcase the creative collaborative process!
