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AGRICULTURE

Narratives from the ground up

The agriculture industry is blossoming in new exciting ways due to innovations in science and technology.

Even today, many people don’t understand where and how their food comes from and ends up on their table. The demand to explain how this industry continues to evolve through data-driven processes and sophisticated business practices while also challenging old stereotypes continues to complicate Ag-related businesses every day.

Finding the Story

Focus - Where to Look for the Story

  • Identify the new mindsets making old practices obsolete and explain how and why we are transitioning to this new reality
  • Introduce your audience to industry leaders working to redefine key agricultural aspects and what motivates their actions and defines their perspectives.
  • Investigate a specific industry problem and explore solutions by means of interviews with experts and those previously impacted.

Create - Why Video is a Good Fit

  • Special camera technology such as timelapse, motion control, or macro-videography are ideal for capturing elements that are very small or change over extended periods of time.
  • Drone videography captures the epic scale of equipment and industry professionals working in the fields.
  • Narrative storytelling captures the emotional complexities many in this industry deal with on a daily basis. 

SOLUTIONS AND SERVICES

  • Video production
  • Drone videography
  • Photography
  • Animation of equipment inner workings
  • Realistic 3D renderings of equipment, structures, and vehicles

Present - Relating to an Audience

TARGET AUDIENCES

  • Educational institutions (students, faculty, administration, and researchers) 
  • Shareholders and investors
  • Industry professionals (Growers, purchasers, dealers, sales representatives)
  • Government officials and regulators
Feature Project

Aurora Co-Op VR Experience

When a client asks what you offer that is as engaging as video, a great learning tool, and something that will capture the attention of younger viewers, we answer, “you need virtual reality!”.