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Solutions

Story-driven frameworks that lead you through the process of creating compelling stories with lasting impact.

Why a Case Study?

The best person to talk about how great your brand is are those who have already experienced it for themselves.

Talk is cheap UNLESS it comes from your happiest and most loyal customers. Authentic testimonials and personal stories establish trust, validate your brand credibility, and reinforce that your products and services are the real deal!

Why Select This?

When you need to help the viewer understand your brand’s benefits through stories and comments from individuals just like them.

Nationwide: Flint River Mills

Idea Starters

  • Problem: Solution Scenarios
  • Successful results of using products or services
  • Competitive advantages
  • Employee mentoring and role modeling

Practical Usage

  • Sales messaging
  • Recruitment
  • Orientation
  • Onboarding
  • Trade shows
  • Career Fairs
  • Infomercials
  • Product Demos

Why an Explainer?

Tell. Show. Teach. Quickly.

Brands, products, and services can be complicated and lengthy stories to tell. Animated graphics and illustrations help Distill the Complex into concise key points that educate, engage, and entertain your viewer.

Why Select This?

When your message involves complex ideas and processes that are hard for your viewer to experience in real life or within the viewing time allowed

HIRTA: Public Transport

Idea Starters

  • Technical processes
  • Abstract ideas
  • Inner workings of mechanical products

Practical Usage

  • Website
  • Product Demos
  • Tradeshows
  • Marketing campaigns
  • In-store Kisoks

Why a Narrative?

Stories help people make sense of the world.

Narrative storytelling encourages your audience to think in new ways and experience new perspectives.  The more you can place your audience at the heart of the story the more compelling the emotional connection will be with your own brand.

Why Select This?

Stand out online when the viewers’ attention and time are fragmented. Connect in meaningful ways without being in person. Great way to introduce your product, brand, or services into your customer’s decision-making process

The Lawton Family’s Ronald McDonald House Experience

Idea Starters

  • Hero’s journey
  • Narrative Styles (1st person, 2nd person, 3rd person, and alternating person)

Practical Usage

  • Problem/Solution scenarios
  • Case Studies portraying main character’s journey to overcome conflicts and obstacles

Why Episodic?

Some stories just can’t be told in one video.

When characters discuss recurring issues and topics spanning many programs, the viewer connects with the subject matter on a deeper level and is more invested in the overall experience.

Why Select This?

When you need to help the viewer understand your brand’s benefits through stories and comments from individuals just like them.

Woodsmith Shop Season 15 Episode 5 “Patio Planter”

Idea Starters

  • Character-driven creative stories
  • How-to series
  • Informational programming

Practical Usage

  • Training series
  • Streaming services
  • Drive repeat web traffic

Why Company Focus?

Visualize your brand to help others experience and emotionally connect with you.

Strong companies have strong brands and brand storytelling attracts the best customers and the ideal employees. Your audience will experience your company’s unique culture while aligning with your values, mission, and purpose.

Why Select This?

Share aspects of your brand that are unique and need to be experienced. Allow employees and loyal customers to share why they promote and connect with your brand.

Habitat for Humanity Key Awards

Idea Starters

  • Onboarding
  • Recruiting
  • About Our Company
  • Culture and Mission

Practical Usage

  • Orientation
  • Company meetings
  • Sales introduction
  • Career fairs
  • Meeting openers
  • Training sessions
  • Webpage
  • Social media

Why Promotional?

Facts and features without value added benefits is just a boring spreadsheet.

Products and services that offer benefits and value while improving our lives and solving our problems transform into instant sales. Attract your viewer long enough to show off and sing the praises of your products and services using incredible imagery, energetic music and sounds, and tons of creativity.

Why Select This?

When you have a short window of time to capture attention and intrigue your viewer enough to want to learn more.

Small Business Award: Peace Tree Brewing

Idea Starters

  • New to market services
  • Upgraded product feature
  • Improved lifestyle experiences
  • Faster/better/cheaper solutions
  • Challenging market leader and competitors

Practical Usage

  • Commercials
  • Tradeshows
  • Social media ads
  • In-store kiosks
  • Public big-screen displays