Lights, Camera, Story
The entertainment industry is pretty wide when you consider what you can do with video and interactive experiences and who your audience is.
One of the key values of video is to entertain (the others educate and train), so you might think this content is just describing narrative stories in the form of TV or cinema programming. It’s more than just that. Also, think about businesses or products and services that are somehow related to the entertainment industry.
Now you can start looking at solutions that help promote entertainment services or explain the features and benefits of entertainment products. You may even need to create content that trains a user on how to interact with or operate an entertainment device.
Finding the Story
Focus - Where to Look for the Story
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Find the aspects where your end-user has a positive and fun experience; either short- or long-term
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Iconic people’s stories within sports or creative industries
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Explain new benefits of lifestyle products unfamiliar to your audience
Create - Why Video is a Good Fit
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Product placement within the video
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Training through entertaining
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Integration of technology can provide incredibly powerful experiences that are not as dependent on traditional storytelling techniques
SOLUTIONS AND SERVICES
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Live Event Production
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Video Production
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Streaming/VOD
Present - Relating to an Audience
TARGET AUDIENCES
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Your buyers/consumers
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Your vendors or distribution partners
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Parties with niche interests
