Decoding Narratives
Explaining complex and abstract information is one of the most common challenges facing the technology industry.
Video can help to visualize those complex concepts and find meaningful ways to communicate and align with your audience’s experience. Finding stories that focus on the human connection and the impact on our individual or collective lives will find a larger audience than merely listing stats and data.
Animation and motion graphics are commonly used to help distill the complex into more manageable chunks. New technology such as virtual and augmented reality are helping employees learn through new interactive scenarios.
Letting your employees and customers experience your innovation gadget before using or purchasing it, increases their confidence and trust in your brand.
Finding the Story
Focus - Where to Look for the Story
- Identify products and processes offering a new solution to an existing problem .
- Find the industry leaders or disruptors challenging us to think differently.
- Situations where gained knowledge and skills open up new opportunities.
Create - Why Video is a Good Fit
- Animation simplifies how you communicate about your product.
- Video training insures your employees are highly skilled and can lead teams.
- Visual assets allow for feedback and testing before actual devices exist.
SOLUTIONS AND SERVICES
- Product demonstration
- Training and educational how-to videos
- Production renders and animations
- Case study videos showcasing how a product or service improves our lives
Present - Relating to an Audience
TARGET AUDIENCES
- Purchasers and consumers of tech gadgets
- Employees who are needing to gain skills for new roles and job responsibilities
- Support partners learning how to service and maintain new technology
Feature Project
Innovating Communication
Want to know how Studio Iowa creates a solution to show and explain the benefits of highly technical services offered by a company that prides itself on its employees and offers a human-centric service mindset? Follow the link to watch our video created for Communication Innovators
