The Key to Success

We are fortunate to work with the incredible team at Greater Des Moines Habitat for Humanity year after year. Their work is driven by the love and the hope that all families deserve an affordable home to call their own. While many of the videos we have produced for Habitat include extremely moving stories, this specific video took form during a reading of a short statement during one of the first creative meetings we had with their team. The power of video becomes evident when the audience is presented with unique and different perspectives to experience. In this case, choosing the perspective of a child defined the animated toy style of revealing the strategic vision after starting the video with kids being kids at their own home.  While the strategic vision speaks of hopes and dreams yet to come, the video starts and ends with the success story of a real family living their everyday real life.