Helping consumers understand the complex features of an insurance policy is a complicated business. The confines of brand standards, government regulators, and abstract concepts made for a challenge we approached through a presenter on greenscreen, interactive 3D elements, and a whole lot of animated charts and graphs. While the graphics themselves weren’t complicated, the ideas were, and we collaborated heavily with our client to make sure we were hitting the right story points in a way that led viewers through the right beats.