This 3D rendering is from a series of technical animations of Oilgear’s hydraulic pump products. By utilizing a virtual photography approach, we created marketing imagery of these very heavy products that are difficult to ship and photograph—being able to create a unified series of images across Oilgear’s three product lines allowed for the imagery to tell a technical story. The use of x-ray shading, cutaways, and exploded views created collateral material for marketing that also helped train their support staff and service technicians.