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Studio Iowa

Brewing a Creative Story

By Studio Iowa

Brewing a Creative Story

How drinking craft beer led to a unique collaboration.

Court Avenue Brewing Company

The story begins

What do video production and craft brewing have in common? We think it simmers down to creativity and collaboration.

This story began at a networking event when two team members happened to strike up an engaging conversation with brewmasters James and Dustin from Court Avenue Brewing Company. James has been working to develop connections between the craft of brewing and the surrounding community and expressed the idea of a potential collaboration with Studio Iowa.

Creative Connections

After connecting our creative teams together, the concept started taking shape. We were going to brew a Tell Stories Better Extra Special Bitter beer with CABCO. We combined our mission with their creative craft to develop something unique. But this was just the beginning.

Andrew Peterson, one of our videographers, started brainstorming a visual concept that intertwined the steps of brewing beer with the steps of creating a video.

“For the creative touch of this collaboration, I wanted to blend some of our newer camera technology and techniques with a modern stylized edit. The capture style and post-production blended well with my original concept that making movies and brewing beer boils down to knowledge, elbow grease, and care. The end product is gritty, fast-paced, and story-focused.” – Andrew Peterson

The Result

We filmed and recorded the sounds and visuals of the entire beer-making process as well as documented our own process of video production to create this high-energy video.

This beer was designed to be featured at our Burger Time event but CABCO will also have this beer on tap until the keg runs dry.

Stories start from connections. Follow those paths and see where it takes you.

Tell Stories Better Extra Special Bitter